Insight report
YouTube CPM vs Sponsorship Revenue
Industry-level CPM gap: compare ad revenue and sponsorship outcomes with data.
Industries Compared
Median Revenue Lift
Average Sponsorship CPM
Report summary
This analysis compares ad CPM and sponsorship CPM per 100K views, using industry-level average video performance.
Industry-Level CPM Comparison
YouTube CPM
Sponsorship CPM
Vpn
22 records
YouTube CPM
$10.6
Sponsorship CPM
$42.4
Technology
19 records
YouTube CPM
$10.6
Sponsorship CPM
$41.3
Web-hosting
18 records
YouTube CPM
$10.4
Sponsorship CPM
$40.4
Education
10 records
YouTube CPM
$11.1
Sponsorship CPM
$39.8
Health & Fitness
8 records
YouTube CPM
$11.1
Sponsorship CPM
$39.0
Gaming
6 records
YouTube CPM
$9.0
Sponsorship CPM
$31.3
Finance
5 records
YouTube CPM
$10.5
Sponsorship CPM
$35.9
E-Commerce
5 records
YouTube CPM
$11.5
Sponsorship CPM
$40.4
Revenue Gap at 100K Views
| Industry | Records | Avg Views | Ad Revenue (100K) | Sponsorship Revenue (100K) | Lift |
|---|---|---|---|---|---|
| Vpn | 22 | 1.5M | $1,060 | $4,240 | 4x |
| Technology | 19 | 1.5M | $1,060 | $4,130 | 3.9x |
| Web-hosting | 18 | 1.1M | $1,040 | $4,040 | 3.9x |
| Education | 10 | 3.8M | $1,110 | $3,980 | 3.6x |
| Health & Fitness | 8 | 3.5M | $1,110 | $3,900 | 3.5x |
| Gaming | 6 | 62.3K | $900 | $3,130 | 3.5x |
| Finance | 5 | 1.1M | $1,050 | $3,590 | 3.4x |
| E-Commerce | 5 | 14.3M | $1,150 | $4,040 | 3.5x |
Source note
Track CPM comparisons in real time
In SponsorNode, filter these comparisons with real records and drill down to niche-level data.
Methodology and coverage note
Source: SponsorNode approved sponsorship records + industry-level CPM benchmark model.
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